Project Deviant · Marketing Mindmap · Vol.01

Revenue
calculation.

A token economy where revenue is not extracted — it is earned in proportion to the value the platform delivers to its founders, users, and ecosystem.

Document
DEVIANT.APP
Revenue Model — v1.0

Perspective
Marketing

Network
Bitcoin Cash · CashTokens
Central node — the business model

The App Store of token economies.

Five parallel revenue streams. Zero extraction from the protocol. Every stream scales with ecosystem health — when founders win, users win, and the platform wins. The flywheel is mathematically aligned, not engineered through marketing pressure.

Stream 01 · Flagship

Voluntary marketing revenue share

Founders opt-in to share fee revenue in exchange for promotion. Not a tax — a partnership.
  • Source: Token founders seeking visibility & growth
  • Take rate: 10% – 50% of founder's fee revenue
  • Character: Self-regulating, founder-initiated, zero CAC
  • Moat: Inverts the power dynamic — founders become advocates
Formula Revenue = Σ (Token's mint/swap volume × Founder fee rate × Tier share %)
Stream 02 · Volume

Wallet swap service fee

A thin slice on every token swap routed through the wallet — like MetaMask's swap fee, but on a counterparty-free protocol.
  • Source: Users swapping tokens in-wallet
  • Take rate: 0.5% – 1.0% of swap value
  • Character: Transparent, itemized, software-enforced
  • Phasing: Introduced in v2 — launch fee-free for adoption
Formula Revenue = Total swap volume (BCH) × 0.5–1%
Stream 03 · Recurring

Relay infrastructure subscriptions

Three-tier SaaS layer on top of the open relay network. Predictable monthly recurring revenue.
  • Free: Standard queue, community support, individuals
  • Pro: SLA uptime, priority routing, merchant API
  • Enterprise: Custom relay, white-label, stablecoin issuers
Formula MRR = (Pro users × $X) + (Enterprise × $Y)
Stream 04 · Acquisition

Fiat on-ramp referrals

Off-chain, off-protocol revenue from every new user buying BCH inside the wallet. Pure margin.
  • Source: New users converting fiat → BCH
  • Take rate: ~1.5% referral from processor
  • Character: Zero marginal cost, scales with onboarding
  • Bonus: Doubles as a new-user funnel metric
Formula Revenue = Fiat conversion volume × ~1.5%
Stream 05 · Operational

Watchtower & settlement fees

Real infrastructure cost passes through as a small recurring fee. Off-chain channel users pay for protection.
  • Watchtower: ~1,000 sats / month / channel
  • Settlement: Tiny output on every channel close
  • Character: Compounds with channel count
  • Justified by: Genuine 24/7 monitoring service
Formula Revenue = Active channels × monthly fee + settlement events × fixed fee
Stream 06 · Data

Analytics subscriptions

Aggregate, anonymized, privacy-respecting ecosystem insights. High margin, low delivery cost.
  • Source: Token creators, merchants, researchers, investors
  • Take rate: Monthly subscription tiers
  • Character: Natural upsell from free analytics
  • Ethical floor: Aggregate only, never individual data
Formula MRR = Subscribers × tier price
Branch interaction — the compounding loop

One flywheel. Every stream feeds every other stream.

01
More token
creators
02
More users
& volume
03
More swap fees
& subscriptions
04
More marketing
budget
05
More founders
upgrade tiers

Marketing tier ladder.

Stream 01 — detail
0%
Free
Findable by address · basic metadata · standard relay · community forum
10%
Bronze
Discovery browser · swap suggestions · basic analytics · standard support
25%
Silver
Category features · push notifications · advanced analytics · priority routing
50%
Gold
Homepage feature · co-branded campaigns · custom integration · joint press
∞
Flagship
Negotiated share · exclusive features · revenue guarantees · strategic partnership
Worked example · single mint

How a single transaction splits.

User mints 100 NCoin (rate: 1 NCoin = 100 sats). Founder set 1% mint fee on a Silver tier (25% to platform).

Token cost (locked BCH)10,000 sats
Founder fee · 1%100 sats
↳ Founder keeps (75%)75 sats
↳ Platform marketing share (25%)25 sats
Wallet swap service fee · 0.5%50 sats
Miner fee (implicit)~220 sats
Platform revenue (per mint)75 sats