diff --git a/src/lib/record-picker.js b/src/lib/record-picker.js
index e2f6260..1f9071b 100644
--- a/src/lib/record-picker.js
+++ b/src/lib/record-picker.js
@@ -26,11 +26,21 @@
 
 /**
  * Decide which record wins.
+ *
+ * `p` semantics — added 2026-08-31. "Reverse-proxy this name to the URL in
+ * the `p` record; address bar stays on the BNS name." Complementary to `ip`
+ * (which pins the upstream to a raw IP + on-chain TLS fingerprint): `p` uses
+ * the upstream's own DNS + public CA cert. Placed AFTER `ip` in the apex chain
+ * so a name carrying both keeps its pre-existing pinned-IP behavior; names
+ * that ONLY carry `p` get honored instead of falling through to `u` and 302-ing
+ * away. Not applied to subdomain inheritance — `p` is single-URL by intent, so
+ * inheriting it through a subdomain query would silently mangle the target.
+ *
  * @param {object} records  `entry.records` from the resolver
  * @param {object} opts
  * @param {boolean} opts.isSubdomain  true iff the requested name has labels
  *   above the registered `<label>.<tld>` (so we're serving via inheritance).
- * @returns {'ip'|'h'|'s3'|'u'|null}  key of the winning record, or null if
+ * @returns {'ip'|'h'|'s3'|'p'|'u'|null}  key of the winning record, or null if
  *   nothing serviceable is present.
  */
 export function pickRecord(records, { isSubdomain } = { isSubdomain: false }) {
@@ -39,6 +49,7 @@ export function pickRecord(records, { isSubdomain } = { isSubdomain: false }) {
   if (records.h) return "h";
   if (records.s3) return "s3";
   if (records.ip) return "ip";
+  if (!isSubdomain && records.p) return "p";
   if (records.u) return "u";
   return null;
 }
diff --git a/test/record-picker.test.mjs b/test/record-picker.test.mjs
index 9f11f1f..4dbb2ce 100644
--- a/test/record-picker.test.mjs
+++ b/test/record-picker.test.mjs
@@ -113,6 +113,44 @@ test("unrelated fields (tls, r, arbitrary) do not affect the pick", () => {
   assert.equal(pickRecord(records, { isSubdomain: true  }), "ip");
 });
 
+// ---------- pickRecord: the `p` record (reverse proxy), added 2026-08-31 ----------
+
+test("apex with ONLY p → picks p (not fall through to u or null)", () => {
+  // The reason `p` was added: a name that just wants to mirror an upstream
+  // via a full URL. Before, this fell through the ordering unnoticed and
+  // the gateway JSON-dumped the entry.
+  assert.equal(pickRecord({ p: "https://syskypo.de" }, { isSubdomain: false }), "p");
+});
+
+test("apex with s3 + p → s3 wins (owned bucket beats proxy)", () => {
+  // If the owner uploaded content, they meant that content. `p` is the
+  // "I don't have static content, mirror this instead" case.
+  assert.equal(pickRecord({ s3: "bns/x/", p: "https://x" }, { isSubdomain: false }), "s3");
+});
+
+test("apex with ip + p → ip wins (backward compat for on-chain-pinned proxies)", () => {
+  // coinspectrum.bch has both {ip, p, tls}. Its historical behaviour is
+  // "pin the upstream via chain-committed TLS fingerprint on the raw IP" —
+  // stricter than public-CA proxying via `p`. Do NOT flip that under it.
+  assert.equal(pickRecord({ ip: "1.2.3.4", p: "https://x", tls: "abc" }, { isSubdomain: false }), "ip");
+});
+
+test("apex with p + u → p wins (mirror beats redirect)", () => {
+  // p keeps the BNS address bar; u throws the visitor to the upstream URL.
+  // If the owner has both, they meant "mirror" — u is a fallback for clients
+  // that can't proxy.
+  assert.equal(pickRecord({ p: "https://x", u: "https://x" }, { isSubdomain: false }), "p");
+});
+
+test("subdomain inheritance does NOT use parent's p — p is single-URL by intent", () => {
+  // A parent with only `p` proxies its own content to one URL. Silently
+  // inheriting that for a subdomain query would route the subdomain's traffic
+  // through an upstream that doesn't know about it — usually the wrong thing.
+  // If the owner wants subdomain mirroring, they set `ip` (Host-routed).
+  assert.equal(pickRecord({ p: "https://x" }, { isSubdomain: true }), null);
+  assert.equal(pickRecord({ p: "https://x", u: "https://u" }, { isSubdomain: true }), "u");
+});
+
 // ---------- The invariant that must hold across any future change ----------
 
 test("INVARIANT: for any records with both s3 and ip, the pick differs between apex and subdomain", () => {