33cf0b7278
User-authored artwork wins. mark.webp is the main icon; two sibling variants
(mark-wings-both.webp, mark-variant.webp) ship alongside for brand uses.
- bundled-addons/hermes/addon.json: version 0.2.2, icon/panels[0].icon are
now data:image/webp;base64,... from the main mark.
- bundled-addons/hermes/assets/mark.webp: served by the host via the panel
page's relative path (seedBundledAddons' fs.cpSync recursive carries it).
- bundled-addons/hermes/panel.html: both top-bar and signin inline SVGs
become <img src="assets/mark.webp"> at 24 and 72 px.
- site/hermes/index.html: hero SVG → <img> at 120 px.
- site/hermes/branding/{index.html,mark.webp,mark-wings-both.webp,mark-variant.webp}:
branding kit now carries the three webp files; the inline hero SVG uses
the main one.
- site-hermes-x/{index,branding,messenger}/index.html: same SVG → <img>
swap with the appropriate assets/ relative path.
- site-hermes-x/assets/mark{,-wings-both,-variant}.webp: sibling of the
existing favicon.svg and mark SVGs (kept for backward refs that still
point at them).
Legacy mark.svg + mark-stroke.svg + favicon.svg stay in place for any
external references; nothing in-repo points at them for the primary icon
slots anymore. favicons still point at the SVG files — safe to leave;
flipping those to webp is a one-liner if you want it.
185 lines
9 KiB
HTML
185 lines
9 KiB
HTML
<!doctype html>
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<html lang="en">
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<head>
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<title>hermes.x — brand kit</title>
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<meta name="description" content="Hermes brand kit: mark, palette, name, voice.">
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<link rel="icon" href="../assets/favicon.svg" type="image/svg+xml">
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<link rel="stylesheet" href="../assets/shared.css">
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<style>
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.mark-xl{color:var(--sky); line-height:0; display:inline-flex}
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.mark-xl svg{width:160px; height:160px}
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.mark-row{display:flex;gap:16px;align-items:center;flex-wrap:wrap;margin:1rem 0 2rem}
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.mark-row .cell{display:flex;flex-direction:column;align-items:center;gap:10px;padding:16px;background:var(--panel);border:1px solid var(--line);border-radius:12px;min-width:130px}
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.mark-row .cell small{color:var(--mut);font-size:11px;text-align:center}
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.mark-row .cell svg{display:block}
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.mark-16{color:var(--ink);line-height:0}
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.mark-16 svg{width:16px;height:16px}
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.mark-32{color:var(--ink);line-height:0}
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.mark-32 svg{width:32px;height:32px}
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.mark-64{color:var(--sky);line-height:0}
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.mark-64 svg{width:64px;height:64px}
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.mark-neg{color:#06111a;line-height:0;padding:14px 18px;border-radius:12px;background:var(--sky)}
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.mark-neg svg{width:48px;height:48px}
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.swatches{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:12px;margin:1rem 0 2rem}
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.sw{background:var(--panel);border:1px solid var(--line);border-radius:12px;overflow:hidden}
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.sw .block{height:70px}
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.sw .meta{padding:10px 12px;font-size:12px;color:var(--mut)}
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.sw .meta b{display:block;color:var(--ink);font-size:13px;font-weight:600;margin-bottom:2px}
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.sw .meta code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
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.tbl{width:100%;border-collapse:collapse;margin:1rem 0 2rem;font-size:14px}
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.tbl th,.tbl td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--line);vertical-align:top}
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.tbl th{color:var(--mut);font-weight:500;font-size:12px;text-transform:uppercase;letter-spacing:.4px}
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.tbl td.y{color:var(--ok)} .tbl td.n{color:var(--err)}
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.dl-row{display:flex;gap:10px;flex-wrap:wrap;margin:1rem 0}
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.dl-row a{display:inline-flex;align-items:center;gap:8px;text-decoration:none;padding:10px 14px;border-radius:999px;background:var(--panel);color:var(--ink);border:1px solid var(--line);font-size:13px}
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.dl-row a:hover{background:var(--panel2);border-color:var(--line2)}
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</style>
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</head>
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<body>
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<nav class="topnav">
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<a class="brand" href="../">
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<img src="../assets/mark.webp" alt="Hermes" width="5" height="22" style="display:block">
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hermes<span class="x">.x</span>
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</a>
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<a href="../">Overview</a>
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<a href="../messenger/">Messenger</a>
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<a href="./" class="here">Branding</a>
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<a href="https://theseus.x/" class="get">Get Theseus</a>
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</nav>
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<header class="hero">
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<div class="mark mark-xl" aria-hidden="true">
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<img src="../assets/mark.webp" alt="Hermes" width="3" height="22" style="display:block">
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</div>
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<h1>Brand kit</h1>
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<p class="tag">Mark, palette, name, voice. One page so client builds, add-on
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chrome, screenshots and third-party press stay consistent.</p>
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</header>
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<div class="wrap narrow">
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<section class="plain">
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<h2>The name</h2>
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<p>In English the product is <b>Hermes</b> — after the Greek god of
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messengers, travellers, and crossings. In modern Greek the same name is
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<b>Ermis</b> (Ἑρμῆς). Written form is always Hermes outside Greek contexts.</p>
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<p>The keyboard shortcut inside Theseus is <code class="inline">Ctrl+Shift+E</code>
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— E for Ermis, off the collision path with Chrome's own Ctrl+Shift+M.</p>
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</section>
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<section>
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<h2>The mark</h2>
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<p class="lede">A tilted envelope with three speed-trails on the back edge
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— a letter mid-flight. Monochrome, scales from 16 px (sidebar icon) to
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160 px (hero) without legibility loss. SVG uses
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<code class="inline">currentColor</code> so it inherits whatever text
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colour it sits in.</p>
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<div class="mark-row">
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<div class="cell">
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<div class="mark-16"><img src="../assets/mark.webp" alt="Hermes" width="5" height="22" style="display:block"></div>
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<small>16 px — stroke variant (one trail)</small>
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</div>
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<div class="cell">
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<div class="mark-32"><img src="../assets/mark.webp" alt="Hermes" width="3" height="22" style="display:block"></div>
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<small>32 px — standard (3 tapered trails)</small>
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</div>
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<div class="cell">
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<div class="mark-64"><img src="../assets/mark.webp" alt="Hermes" width="3" height="22" style="display:block"></div>
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<small>64 px — in-panel</small>
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</div>
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<div class="cell">
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<div class="mark-neg"><img src="../assets/mark.webp" alt="Hermes" width="3" height="22" style="display:block"></div>
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<small>on sky background</small>
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</div>
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</div>
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<div class="dl-row">
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<a href="../assets/mark.svg" download>⬇️ mark.svg (standard, 3 trails)</a>
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<a href="../assets/mark-stroke.svg" download>⬇️ mark-stroke.svg (16–20 px variant)</a>
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</div>
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<table class="tbl">
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<thead><tr><th>Do</th><th>Don't</th></tr></thead>
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<tbody>
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<tr>
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<td class="y">Keep the envelope tilted ~22°, trails on the back-left.</td>
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<td class="n">Mirror the mark or tilt it the opposite direction.</td>
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</tr>
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<tr>
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<td class="y">Let the mark inherit text colour (currentColor).</td>
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<td class="n">Hard-code a colour inside the SVG; it limits reuse.</td>
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</tr>
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<tr>
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<td class="y">Use the stroke variant below 24 px display size.</td>
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<td class="n">Scale the standard mark below 20 px — trails merge.</td>
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</tr>
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<tr>
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<td class="y">Pair with the wordmark "hermes.x" when context is unclear.</td>
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<td class="n">Apply to a product with a different protocol or trust model.</td>
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</tr>
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</tbody>
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</table>
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</section>
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<section>
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<h2>Palette</h2>
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<p class="lede">Hermes rides on a sky-blue primary — fast, airborne, legible
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on both dark and light. The deep navy background is the natural pairing;
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the dim tones are for muted type.</p>
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<div class="swatches">
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<div class="sw"><div class="block" style="background:#0b0e14"></div><div class="meta"><b>bg</b><code>#0b0e14</code> — primary surface</div></div>
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<div class="sw"><div class="block" style="background:#141a24"></div><div class="meta"><b>panel</b><code>#141a24</code> — cards, sidebar</div></div>
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<div class="sw"><div class="block" style="background:#38BDF8"></div><div class="meta"><b>sky</b><code>#38BDF8</code> — primary accent (mark)</div></div>
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<div class="sw"><div class="block" style="background:#60A5FA"></div><div class="meta"><b>sky-soft</b><code>#60A5FA</code> — hover, secondary</div></div>
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<div class="sw"><div class="block" style="background:#0EA5E9"></div><div class="meta"><b>sky-deep</b><code>#0EA5E9</code> — pressed / active</div></div>
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<div class="sw"><div class="block" style="background:#FF6D00"></div><div class="meta"><b>orange</b><code>#FF6D00</code> — alternate accent</div></div>
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<div class="sw"><div class="block" style="background:#FF8C1A"></div><div class="meta"><b>orange-light</b><code>#FF8C1A</code> — hover, secondary</div></div>
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<div class="sw"><div class="block" style="background:#E65100"></div><div class="meta"><b>orange-deep</b><code>#E65100</code> — pressed / active</div></div>
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<div class="sw"><div class="block" style="background:#e7eaf1"></div><div class="meta"><b>ink</b><code>#e7eaf1</code> — body text</div></div>
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<div class="sw"><div class="block" style="background:#8b98a9"></div><div class="meta"><b>mut</b><code>#8b98a9</code> — muted text</div></div>
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<div class="sw"><div class="block" style="background:#ffc75f"></div><div class="meta"><b>warn</b><code>#ffc75f</code> — warnings, unread accents</div></div>
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</div>
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</section>
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<section>
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<h2>Voice</h2>
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<ul class="steps">
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<li><b>Blunt about limits.</b>
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<span>"Relays still see recipient and timing" is the tone, not "fully
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anonymous messaging". Say what the design does and does not solve.</span></li>
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<li><b>No evangelism about Nostr.</b>
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<span>Nostr is the transport, not the product. Mention it where it
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matters (relays, pubkeys, NIP-17) and don't elsewhere.</span></li>
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<li><b>"Message by name" is the one-line pitch.</b>
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<span>Everything else is supporting detail.</span></li>
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<li><b>Lowercase for product nouns in body copy.</b>
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<span>hermes.x, messenger, panel. Capital Hermes for titles and the first
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mention per page.</span></li>
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</ul>
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</section>
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<section>
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<h2>Attribution + reuse</h2>
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<p>Mark + palette are MPL-2.0 along with the rest of the Hermes client source.
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Use for reviews, press, interoperability docs and the client's own chrome.
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Don't apply to products that aren't actually Hermes (forks with different
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protocols or trust models included).</p>
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</section>
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</div>
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<footer>
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<div>hermes.x — a <a href="https://silentmode.st/">Silent Mode</a> project.</div>
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<div class="fine">Named for the messenger of the gods. Ermis in modern Greek. Spelled Hermes in English.</div>
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</footer>
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</body>
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</html>
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