41b5b184ad
Full kit built from file.svg (user-authored vector master) via a Python compositor. Everything in site/hermes/branding/ and mirrored into site-hermes-x/assets/. Vector lockups (SVG, scalable): - logo-horizontal.svg + on-sky + light variants (mark + "Hermes" side-by-side) - logo-stacked.svg + on-sky variant (mark above wordmark) - wordmark.svg + wordmark-navy.svg (type-only) Raster assets (PNG at native platform sizes): - avatar-dark.png / avatar-light.png / avatar-sky.png (1000x1000) Social profile images for Twitter / Discord / Nostr / Telegram - banner-twitter.png (1500x500) — X / LinkedIn / Facebook header - banner-hero.png (2000x700) — website hero - og-card.png + og-card-sky.png (1200x630) — Open Graph link previews - poster-square.png (1080x1080) — Instagram / Mastodon Branding page rewritten to showcase everything with download links at hermes.x/branding (deployed to Sia bucket, synced via systemd timer). The Hermes/Icons folder also contained three third-party images with visible AdobeStock watermarks or Hermès-brand references — those are NOT used in the kit, which stays strictly on the user's own winged- envelope mark + the type lockups built around it.
311 lines
15 KiB
HTML
311 lines
15 KiB
HTML
<!doctype html>
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<html lang="en">
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<head>
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<title>hermes.x — brand kit</title>
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<meta name="description" content="Hermes brand kit: mark, logo lockups, avatars, banners, social cards, palette, voice.">
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<link rel="icon" href="../assets/favicon.svg" type="image/svg+xml">
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<link rel="stylesheet" href="../assets/shared.css">
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<style>
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.hero-mark{display:inline-flex;line-height:0}
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.hero-mark img{width:160px;height:160px;display:block}
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.mark-row{display:flex;gap:16px;align-items:flex-end;flex-wrap:wrap;margin:1rem 0 1.2rem}
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.mark-row .cell{display:flex;flex-direction:column;align-items:center;gap:10px;padding:16px;background:var(--panel);border:1px solid var(--line);border-radius:12px;min-width:120px}
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.mark-row .cell small{color:var(--mut);font-size:11px;text-align:center}
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.mark-row .cell img{display:block}
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.cell-sky{background:var(--sky)!important;border-color:var(--sky)!important}
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.cell-sky small{color:#06111a!important}
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.cell-light{background:#f6f6fa!important;border-color:#d6dae2!important}
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.cell-light small{color:#5c6577!important}
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.logo-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px;margin:1rem 0 1.6rem}
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.logo-grid .lo{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:22px;display:flex;flex-direction:column;align-items:center;gap:14px;min-height:170px;justify-content:center}
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.logo-grid .lo.sky{background:var(--sky);border-color:var(--sky)}
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.logo-grid .lo.light{background:#f6f6fa;border-color:#d6dae2}
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.logo-grid .lo img{max-width:100%;max-height:140px;height:auto;display:block}
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.logo-grid .lo .label{font-size:11.5px;color:var(--mut);text-align:center}
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.logo-grid .lo.sky .label{color:#06243a}
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.logo-grid .lo.light .label{color:#5c6577}
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.avatar-row{display:flex;gap:16px;flex-wrap:wrap;margin:1rem 0 1.6rem}
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.avatar-row .av{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:14px;display:flex;flex-direction:column;align-items:center;gap:10px;width:200px}
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.avatar-row .av img{width:160px;height:160px;border-radius:50%;object-fit:cover;display:block}
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.avatar-row .av .label{font-size:11.5px;color:var(--mut);text-align:center}
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.banner-wrap{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:12px;margin:1rem 0 1.6rem}
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.banner-wrap img{width:100%;height:auto;display:block;border-radius:8px}
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.banner-wrap .label{font-size:11.5px;color:var(--mut);text-align:center;padding:8px 0 2px}
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.swatches{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:12px;margin:1rem 0 2rem}
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.sw{background:var(--panel);border:1px solid var(--line);border-radius:12px;overflow:hidden}
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.sw .block{height:70px}
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.sw .meta{padding:10px 12px;font-size:12px;color:var(--mut)}
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.sw .meta b{display:block;color:var(--ink);font-size:13px;font-weight:600;margin-bottom:2px}
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.sw .meta code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
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.tbl{width:100%;border-collapse:collapse;margin:1rem 0 2rem;font-size:14px}
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.tbl th,.tbl td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--line);vertical-align:top}
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.tbl th{color:var(--mut);font-weight:500;font-size:12px;text-transform:uppercase;letter-spacing:.4px}
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.tbl td.y{color:var(--ok)} .tbl td.n{color:var(--err)}
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.dl-row{display:flex;gap:10px;flex-wrap:wrap;margin:.8rem 0 1.6rem}
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.dl-row a{display:inline-flex;align-items:center;gap:6px;text-decoration:none;padding:8px 14px;border-radius:999px;background:var(--panel);color:var(--ink);border:1px solid var(--line);font-size:12.5px}
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.dl-row a:hover{background:var(--panel2);border-color:var(--line2)}
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.dl-row a code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:11.5px;color:var(--mut)}
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</style>
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</head>
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<body>
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<nav class="topnav">
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<a class="brand" href="../">
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<img src="../assets/mark.svg" alt="Hermes" width="22" height="22" style="display:block">
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<span>Hermes<span class="x">.X</span></span>
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</a>
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<a href="../overview/">Overview</a>
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<a href="../messenger/">Messenger</a>
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<a href="./" class="here">Branding</a>
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<a href="https://theseus.x/" class="get">Get Theseus</a>
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</nav>
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<header class="hero">
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<div class="hero-mark" aria-hidden="true">
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<img src="../assets/mark.svg" alt="Hermes">
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</div>
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<h1>Brand kit</h1>
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<p class="tag">Mark, logo lockups, avatars, banners, social cards, palette, voice. One page
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so client builds, add-on chrome, screenshots and third-party press stay consistent.</p>
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</header>
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<div class="wrap narrow">
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<section class="plain">
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<h2>The name</h2>
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<p>In English the product is <b>Hermes</b> — after the Greek god of messengers,
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travellers, and crossings. In modern Greek the same name is <b>Ermis</b>
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(Ἑρμῆς). Written form is always Hermes outside Greek contexts.</p>
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<p>The keyboard shortcut inside Theseus is <code class="inline">Ctrl+Shift+E</code>
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— E for Ermis, off the collision path with Chrome's own Ctrl+Shift+M.</p>
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</section>
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<section>
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<h2>The mark</h2>
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<p class="lede">A tilted winged envelope — a letter mid-flight. Vector, scales
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cleanly from favicon to hero. Ships as one SVG with the sky-blue fill plus
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dark inner cutouts for the flap V-fold.</p>
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<div class="mark-row">
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<div class="cell"><img src="../assets/mark.svg" alt="" width="16" height="16"><small>16 px (favicon)</small></div>
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<div class="cell"><img src="../assets/mark.svg" alt="" width="24" height="24"><small>24 px (sidebar)</small></div>
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<div class="cell"><img src="../assets/mark.svg" alt="" width="32" height="32"><small>32 px</small></div>
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<div class="cell"><img src="../assets/mark.svg" alt="" width="64" height="64"><small>64 px</small></div>
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<div class="cell"><img src="../assets/mark.svg" alt="" width="96" height="96"><small>96 px (panel)</small></div>
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<div class="cell cell-sky"><img src="../assets/mark.svg" alt="" width="64" height="64"><small>on sky</small></div>
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<div class="cell cell-light"><img src="../assets/mark.svg" alt="" width="64" height="64"><small>on light</small></div>
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</div>
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<div class="dl-row">
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<a href="../assets/mark.svg" download>⬇️ mark.svg <code>vector master</code></a>
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<a href="../assets/favicon.svg" download>⬇️ favicon.svg <code>same, favicon slot</code></a>
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</div>
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</section>
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<section>
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<h2>Logo lockups</h2>
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<p class="lede">Mark + wordmark for use when context needs more than the icon alone.
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Three surfaces: default dark, inverted for sky-blue backgrounds, light-background variant.</p>
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<div class="logo-grid">
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<div class="lo">
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<img src="logo-horizontal.svg" alt="Hermes logo horizontal">
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<span class="label">horizontal — default</span>
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</div>
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<div class="lo sky">
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<img src="logo-horizontal-on-sky.svg" alt="Hermes logo on sky">
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<span class="label">horizontal — on sky</span>
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</div>
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<div class="lo light">
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<img src="logo-horizontal-light.svg" alt="Hermes logo light">
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<span class="label">horizontal — on light</span>
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</div>
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<div class="lo">
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<img src="logo-stacked.svg" alt="Hermes logo stacked" style="max-height:220px">
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<span class="label">stacked — default</span>
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</div>
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<div class="lo sky">
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<img src="logo-stacked-on-sky.svg" alt="Hermes logo stacked on sky" style="max-height:220px">
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<span class="label">stacked — on sky</span>
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</div>
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<div class="lo">
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<img src="wordmark.svg" alt="Hermes wordmark" style="max-height:60px">
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<span class="label">wordmark only</span>
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</div>
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</div>
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<div class="dl-row">
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<a href="logo-horizontal.svg" download>⬇️ logo-horizontal.svg</a>
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<a href="logo-horizontal-on-sky.svg" download>⬇️ logo-horizontal-on-sky.svg</a>
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<a href="logo-horizontal-light.svg" download>⬇️ logo-horizontal-light.svg</a>
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<a href="logo-stacked.svg" download>⬇️ logo-stacked.svg</a>
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<a href="logo-stacked-on-sky.svg" download>⬇️ logo-stacked-on-sky.svg</a>
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<a href="wordmark.svg" download>⬇️ wordmark.svg</a>
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<a href="wordmark-navy.svg" download>⬇️ wordmark-navy.svg</a>
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</div>
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</section>
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<section>
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<h2>Avatars</h2>
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<p class="lede">1000×1000 PNG, square, mark centred. Use the dark variant on
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Twitter / Discord / Nostr / Telegram where the default surface is dark;
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use the light variant for light-themed platforms.</p>
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<div class="avatar-row">
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<div class="av">
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<img src="avatar-dark.png" alt="Hermes avatar dark">
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<span class="label">avatar-dark.png<br>1000×1000</span>
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</div>
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<div class="av">
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<img src="avatar-light.png" alt="Hermes avatar light">
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<span class="label">avatar-light.png<br>1000×1000</span>
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</div>
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<div class="av">
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<img src="avatar-sky.png" alt="Hermes avatar sky">
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<span class="label">avatar-sky.png<br>1000×1000</span>
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</div>
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</div>
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<div class="dl-row">
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<a href="avatar-dark.png" download>⬇️ avatar-dark.png</a>
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<a href="avatar-light.png" download>⬇️ avatar-light.png</a>
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<a href="avatar-sky.png" download>⬇️ avatar-sky.png</a>
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</div>
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</section>
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<section>
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<h2>Banners</h2>
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<p class="lede">Social-platform headers + website hero. Rendered at native
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aspect ratios so no cropping on upload.</p>
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<div class="banner-wrap">
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<img src="banner-twitter.png" alt="Hermes Twitter / X banner 1500×500">
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<div class="label">banner-twitter.png — 1500×500 (X, LinkedIn, Facebook header)</div>
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</div>
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<div class="banner-wrap">
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<img src="banner-hero.png" alt="Hermes website hero banner 2000×700">
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<div class="label">banner-hero.png — 2000×700 (website / landing hero)</div>
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</div>
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<div class="dl-row">
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<a href="banner-twitter.png" download>⬇️ banner-twitter.png</a>
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<a href="banner-hero.png" download>⬇️ banner-hero.png</a>
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</div>
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</section>
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<section>
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<h2>Social cards + posters</h2>
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<p class="lede">Open Graph card for link previews (every chat / search engine
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renders this when hermes.x is shared), plus a square Instagram-style poster.</p>
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<div class="banner-wrap">
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<img src="og-card.png" alt="Hermes Open Graph card 1200×630">
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<div class="label">og-card.png — 1200×630 (OG image / Twitter card)</div>
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</div>
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<div class="banner-wrap">
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<img src="og-card-sky.png" alt="Hermes OG card on sky 1200×630">
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<div class="label">og-card-sky.png — 1200×630 (sky-background variant)</div>
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</div>
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<div class="banner-wrap" style="max-width:540px;margin-left:auto;margin-right:auto">
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<img src="poster-square.png" alt="Hermes square poster 1080×1080">
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<div class="label">poster-square.png — 1080×1080 (Instagram / Mastodon)</div>
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</div>
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<div class="dl-row">
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<a href="og-card.png" download>⬇️ og-card.png</a>
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<a href="og-card-sky.png" download>⬇️ og-card-sky.png</a>
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<a href="poster-square.png" download>⬇️ poster-square.png</a>
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</div>
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</section>
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<section>
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<h2>Usage</h2>
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<table class="tbl">
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<thead><tr><th>Do</th><th>Don't</th></tr></thead>
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<tbody>
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<tr>
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<td class="y">Keep the envelope tilted, wing on the back-left.</td>
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<td class="n">Mirror the mark or tilt it the opposite direction.</td>
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</tr>
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<tr>
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<td class="y">Use the dark-fill variant against sky-blue surfaces.</td>
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<td class="n">Place the sky-blue mark on a sky-blue background.</td>
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</tr>
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<tr>
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<td class="y">Pair with the wordmark "Hermes" when context is unclear.</td>
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<td class="n">Apply to a product with a different protocol or trust model.</td>
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</tr>
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<tr>
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<td class="y">Scale the vector mark freely — it's crisp at any size.</td>
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<td class="n">Rasterise and re-upscale; use the SVG as the source of truth.</td>
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</tr>
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</tbody>
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</table>
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</section>
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<section>
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<h2>Palette</h2>
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<p class="lede">Hermes rides on a sky-blue primary — fast, airborne, legible
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on both dark and light. The deep navy background is the natural pairing;
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the dim tones are for muted type.</p>
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<div class="swatches">
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<div class="sw"><div class="block" style="background:#0b0e14"></div><div class="meta"><b>bg</b><code>#0b0e14</code> — primary surface</div></div>
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<div class="sw"><div class="block" style="background:#141a24"></div><div class="meta"><b>panel</b><code>#141a24</code> — cards, sidebar</div></div>
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<div class="sw"><div class="block" style="background:#38BDF8"></div><div class="meta"><b>sky</b><code>#38BDF8</code> — primary accent (mark)</div></div>
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<div class="sw"><div class="block" style="background:#60A5FA"></div><div class="meta"><b>sky-soft</b><code>#60A5FA</code> — hover, secondary</div></div>
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<div class="sw"><div class="block" style="background:#0EA5E9"></div><div class="meta"><b>sky-deep</b><code>#0EA5E9</code> — pressed / active</div></div>
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<div class="sw"><div class="block" style="background:#FF6D00"></div><div class="meta"><b>orange</b><code>#FF6D00</code> — alternate accent</div></div>
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<div class="sw"><div class="block" style="background:#FF8C1A"></div><div class="meta"><b>orange-light</b><code>#FF8C1A</code> — hover, secondary</div></div>
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<div class="sw"><div class="block" style="background:#E65100"></div><div class="meta"><b>orange-deep</b><code>#E65100</code> — pressed / active</div></div>
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<div class="sw"><div class="block" style="background:#e7eaf1"></div><div class="meta"><b>ink</b><code>#e7eaf1</code> — body text</div></div>
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<div class="sw"><div class="block" style="background:#8b98a9"></div><div class="meta"><b>mut</b><code>#8b98a9</code> — muted text</div></div>
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<div class="sw"><div class="block" style="background:#ffc75f"></div><div class="meta"><b>warn</b><code>#ffc75f</code> — warnings, unread accents</div></div>
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</div>
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</section>
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<section>
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<h2>Voice</h2>
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<ul class="steps">
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<li><b>Blunt about limits.</b>
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<span>"Relays still see recipient and timing" is the tone, not "fully
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anonymous messaging". Say what the design does and does not solve.</span></li>
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<li><b>No evangelism about Nostr.</b>
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<span>Nostr is the transport, not the product. Mention it where it
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matters (relays, pubkeys, NIP-17) and don't elsewhere.</span></li>
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<li><b>"Message by name" is the one-line pitch.</b>
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<span>Everything else is supporting detail.</span></li>
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<li><b>Lowercase for product nouns in body copy.</b>
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<span>hermes.x, messenger, panel. Capital Hermes for titles and the first
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mention per page.</span></li>
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</ul>
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</section>
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<section>
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<h2>Attribution + reuse</h2>
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<p>Mark + palette + brand kit assets are MPL-2.0 along with the rest of the
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Hermes client source. Use for reviews, press, interoperability docs and the
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client's own chrome. Don't apply to products that aren't actually Hermes
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(forks with different protocols or trust models included).</p>
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</section>
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</div>
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<footer>
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<div>hermes.x — a <a href="https://silentmode.st/">Silent Mode</a> project.</div>
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<div class="fine">Named for the messenger of the gods. Ermis in modern Greek. Spelled Hermes in English.</div>
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</footer>
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</body>
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</html>
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