site/hermes/branding/index.html
Local Dev 7f301262d1 hermes/branding: inline the mark SVG so stroke='currentColor' inherits
<object data='mark.svg'> renders the SVG inside its own document — currentColor
there resolves against that document's own body, not the parent page's. The
hero mark was coming out black on dark and the on-acid/amber cells couldn't
re-colour the glyph.

Inlining the SVG puts the <svg> in the same document as .mark-xl / .mark-neg
/ .mark-amber, so each container's color tokens drive the stroke. Also added
an amber (unread-badge) swatch to the mark grid so the Hermes accent colour
has a visible example alongside the Silent Mode acid green.

Link downloads to mark.svg / mark-stroke.svg are unchanged — the files still
ship as standalone assets for third-party reuse.
2026-10-21 00:59:24 +03:00

205 lines
11 KiB
HTML
Raw Blame History

This file contains ambiguous Unicode characters

This file contains Unicode characters that might be confused with other characters. If you think that this is intentional, you can safely ignore this warning. Use the Escape button to reveal them.

<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Hermes — brand — Silent Mode</title>
<meta name="description" content="Hermes brand kit: mark, palette, name, tone. Not Hermès the fashion house; Hermes the messenger god.">
<link rel="stylesheet" href="../../shared.css">
<style>
/* Marks are inlined (not <object>) so stroke="currentColor" inherits from the
container's `color`. One SVG, many colours and sizes without re-authoring. */
.mark-xl{color:var(--acid); line-height:0; display:inline-flex}
.mark-xl svg{width:160px; height:160px}
.mark-row{display:flex; gap:28px; align-items:center; flex-wrap:wrap; margin:1rem 0 2rem}
.mark-row .cell{display:flex; flex-direction:column; align-items:center; gap:8px; padding:16px; background:var(--panel); border:1px solid var(--line); border-radius:12px; min-width:120px}
.mark-row .cell small{color:var(--mut); font-size:11px; text-align:center}
.mark-row .cell svg{display:block}
.mark-16{color:var(--ink); line-height:0}
.mark-16 svg{width:16px; height:16px}
.mark-32{color:var(--ink); line-height:0}
.mark-32 svg{width:32px; height:32px}
.mark-64{color:var(--acid); line-height:0}
.mark-64 svg{width:64px; height:64px}
.mark-neg{color:#0a0d13; line-height:0; padding:14px 18px; border-radius:12px; background:var(--acid)}
.mark-neg svg{width:48px; height:48px}
.mark-amber{color:var(--warn); line-height:0} /* --warn is the Silent Mode amber */
.mark-amber svg{width:48px; height:48px}
.swatches{display:grid; grid-template-columns:repeat(auto-fit,minmax(170px,1fr)); gap:12px; margin:1rem 0 2rem}
.sw{background:var(--panel); border:1px solid var(--line); border-radius:12px; overflow:hidden}
.sw .block{height:70px}
.sw .meta{padding:10px 12px; font-size:12px; color:var(--mut)}
.sw .meta b{display:block; color:var(--ink); font-size:13px; font-weight:600; margin-bottom:2px}
.sw .meta code{font-family:ui-monospace,SFMono-Regular,Menlo,monospace}
.tbl{width:100%; border-collapse:collapse; margin:1rem 0 2rem; font-size:14px}
.tbl th, .tbl td{text-align:left; padding:10px 12px; border-bottom:1px solid var(--line); vertical-align:top}
.tbl th{color:var(--mut); font-weight:500; font-size:12px; text-transform:uppercase; letter-spacing:.4px}
.tbl td.y{color:var(--ok)} .tbl td.n{color:var(--err)}
.dl-row{display:flex; gap:10px; flex-wrap:wrap; margin:1rem 0}
.dl-row a{display:inline-flex; align-items:center; gap:8px; text-decoration:none; padding:10px 14px; border-radius:999px; background:var(--panel); color:var(--ink); border:1px solid var(--line); font-size:13px}
.dl-row a:hover{background:var(--panel2); border-color:var(--line2)}
</style>
</head>
<body>
<nav class="topnav">
<a class="brand" href="../../">⛓️ Silent <span class="g">Mode</span></a>
<a href="../../tools/">Tools</a>
<a href="../../prometheus/">Prometheus</a>
<a href="../../sirius/">Sirius.X</a>
<a href="../../helios/">Helios</a>
<a href="../" class="here">Hermes</a>
</nav>
<header class="hero">
<div class="mark mark-xl" aria-hidden="true">
<svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg">
<g fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round">
<rect x="20" y="23" width="24" height="18" rx="2"/>
<path d="M20 25 L32 35 L44 25"/>
<path d="M20 28 L7 23"/><path d="M20 32 L6 32"/><path d="M20 36 L9 39"/>
<path d="M44 28 L57 23"/><path d="M44 32 L58 32"/><path d="M44 36 L55 39"/>
</g>
</svg>
</div>
<h1>Hermes <span class="pill p-brand" style="vertical-align:middle;font-size:12px;margin-left:.6rem;background:rgba(214,255,61,.12);color:var(--acid);padding:2px 8px;border-radius:999px">brand</span></h1>
<p class="tag">Mark, palette, name, tone. One page so client builds, add-on
chrome, screenshots and third-party press stay consistent without a
design review.</p>
</header>
<div class="wrap narrow">
<section class="plain">
<h2>The name</h2>
<p>In English the product is <b>Hermes</b> — after the Greek god of messengers,
travellers, and crossings. In modern Greek the same name is <b>Ermis</b>
(Ἑρμῆς). Both pronunciations are correct; written form is always Hermes
outside Greek contexts.</p>
<p>The keyboard shortcut inside Theseus is <code class="inline">Ctrl+Shift+E</code> —
E for Ermis, and off the collision path with Chrome's own Ctrl+Shift+M
("switch profile").</p>
<div class="note warn" style="margin-top:1rem"><b>Not Hermès.</b> The French
fashion house owns the mental model for the word with the grave accent and
the orange. We spell it <b>Hermes</b> (no accent) and we do not use that
orange. If a visitor confuses the two, the mark alone should set them
straight.</div>
</section>
<section>
<h2>The mark</h2>
<p class="lede">A winged envelope. Reads as "messenger" at a glance, works
monochrome, scales from 16 px (sidebar icon) to 160 px (hero) without
legibility loss. SVG uses <code class="inline">currentColor</code> so it
inherits whatever text colour it sits in.</p>
<div class="mark-row">
<div class="cell">
<div class="mark-16"><svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><g fill="none" stroke="currentColor" stroke-width="4" stroke-linecap="round" stroke-linejoin="round"><rect x="20" y="23" width="24" height="18" rx="2"/><path d="M20 25 L32 35 L44 25"/><path d="M20 30 L7 27"/><path d="M20 34 L8 36"/><path d="M44 30 L57 27"/><path d="M44 34 L56 36"/></g></svg></div>
<small>16 px — simplified stroke variant</small>
</div>
<div class="cell">
<div class="mark-32"><svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><g fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><rect x="20" y="23" width="24" height="18" rx="2"/><path d="M20 25 L32 35 L44 25"/><path d="M20 28 L7 23"/><path d="M20 32 L6 32"/><path d="M20 36 L9 39"/><path d="M44 28 L57 23"/><path d="M44 32 L58 32"/><path d="M44 36 L55 39"/></g></svg></div>
<small>32 px — standard</small>
</div>
<div class="cell">
<div class="mark-64"><svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><g fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><rect x="20" y="23" width="24" height="18" rx="2"/><path d="M20 25 L32 35 L44 25"/><path d="M20 28 L7 23"/><path d="M20 32 L6 32"/><path d="M20 36 L9 39"/><path d="M44 28 L57 23"/><path d="M44 32 L58 32"/><path d="M44 36 L55 39"/></g></svg></div>
<small>64 px — on panel</small>
</div>
<div class="cell">
<div class="mark-neg"><svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><g fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><rect x="20" y="23" width="24" height="18" rx="2"/><path d="M20 25 L32 35 L44 25"/><path d="M20 28 L7 23"/><path d="M20 32 L6 32"/><path d="M20 36 L9 39"/><path d="M44 28 L57 23"/><path d="M44 32 L58 32"/><path d="M44 36 L55 39"/></g></svg></div>
<small>on acid green</small>
</div>
<div class="cell">
<div class="mark-amber"><svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><g fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"><rect x="20" y="23" width="24" height="18" rx="2"/><path d="M20 25 L32 35 L44 25"/><path d="M20 28 L7 23"/><path d="M20 32 L6 32"/><path d="M20 36 L9 39"/><path d="M44 28 L57 23"/><path d="M44 32 L58 32"/><path d="M44 36 L55 39"/></g></svg></div>
<small>amber (unread badge)</small>
</div>
</div>
<div class="dl-row">
<a href="mark.svg" download>⬇️ mark.svg (standard, 3 feathers per wing)</a>
<a href="mark-stroke.svg" download>⬇️ mark-stroke.svg (16–20 px variant)</a>
</div>
<table class="tbl">
<thead><tr><th>Do</th><th>Don't</th></tr></thead>
<tbody>
<tr>
<td class="y">Keep the envelope horizontal, wings symmetrical.</td>
<td class="n">Rotate, mirror or detach the wings.</td>
</tr>
<tr>
<td class="y">Let the mark inherit text colour (currentColor).</td>
<td class="n">Hard-code a colour inside the SVG; it limits reuse.</td>
</tr>
<tr>
<td class="y">Use the stroke variant below 24 px display size.</td>
<td class="n">Scale the standard mark below 20 px — feathers merge.</td>
</tr>
<tr>
<td class="y">Pair with the wordmark "Hermes" when context is unclear.</td>
<td class="n">Pair with the Hermès logotype or any horsey mascot.</td>
</tr>
</tbody>
</table>
</section>
<section>
<h2>Palette</h2>
<p class="lede">Hermes rides on Silent Mode's colour system — same acid green,
same deep panels — so it never looks like a separate app glued on.
One extra accent, warm amber, is reserved for Hermes-specific moments
(unread badge, "winged sandals" nod). <b>Not</b> Hermès orange.</p>
<div class="swatches">
<div class="sw"><div class="block" style="background:#0b0e14"></div><div class="meta"><b>bg</b><code>#0b0e14</code> — primary surface</div></div>
<div class="sw"><div class="block" style="background:#141a24"></div><div class="meta"><b>panel</b><code>#141a24</code> — cards, sidebar</div></div>
<div class="sw"><div class="block" style="background:#d6ff3d"></div><div class="meta"><b>acid</b><code>#d6ff3d</code> — primary action</div></div>
<div class="sw"><div class="block" style="background:#f4c430"></div><div class="meta"><b>amber</b><code>#f4c430</code> — Hermes accent, unread</div></div>
<div class="sw"><div class="block" style="background:#e7eaf1"></div><div class="meta"><b>ink</b><code>#e7eaf1</code> — body text</div></div>
<div class="sw"><div class="block" style="background:#8b98a9"></div><div class="meta"><b>mut</b><code>#8b98a9</code> — muted text</div></div>
</div>
<div class="note"><b>Hermès-collision check.</b> Hermès corporate orange is
<code class="inline">#FF6D00</code>-ish. Our amber is <code class="inline">#f4c430</code>:
yellower hue, lower saturation. Side by side they are clearly different;
on their own, the amber reads as warm highlight, not luxury-brand orange.</div>
</section>
<section>
<h2>Voice</h2>
<ul class="steps">
<li><b>Blunt about limits.</b> "Relays still see recipient and timing" is the
tone, not "fully anonymous messaging". Say what the design does and does
not solve.</li>
<li><b>No evangelism about Nostr.</b> Nostr is the transport, not the
product. Mention it where it matters (relays, pubkeys, NIP-17) and don't
elsewhere.</li>
<li><b>"Message by name"</b> is the one-line pitch. Everything else is
supporting detail.</li>
<li><b>Lowercase</b> for product nouns in body copy (hermes, messages
panel). Capital <b>Hermes</b> for titles and the first mention per page.</li>
</ul>
</section>
<section>
<h2>Attribution + reuse</h2>
<p>Mark + palette are MPL-2.0 along with the rest of the Hermes client
source. Use for reviews, press, interoperability docs and the client's own
chrome. Don't apply to products not actually Hermes (that includes forks
with different protocols or trust models).</p>
</section>
</div>
<footer>
<div>Silent Mode — a Deviant project.</div>
<div class="fine">Named for the messenger of the gods. Ermis in modern Greek.
Spelled Hermes in English.</div>
</footer>
</body>
</html>