106 lines
4.6 KiB
Markdown
106 lines
4.6 KiB
Markdown
# Deviant — Brand assets
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Canonical brand assets for the Deviant project. Source of truth for logos, icons,
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and social-media cards. All primary assets are **SVG** (resolution-independent,
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editable in code); PNG exports live under `source/exports/` when tooling
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generates them.
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## Contents
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| Path | Purpose |
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|---|---|
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| [`palette.md`](palette.md) | Color tokens + typography, extracted from the landing page CSS |
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| [`logo/`](logo/) | Wordmarks and combination marks |
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| [`icon/`](icon/) | App icons, favicons, the D-mark alone |
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| [`social/`](social/) | Open Graph, Twitter card, avatar |
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| [`source/`](source/) | Editable working files, exports, raw art |
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## Voice — one paragraph
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> Deviant exists to enable resistance — by giving users on-chain experience that
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> intermediation cannot mediate.
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Tagline (short): **Power Your Ideas.**
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Tagline (subline): *A response to a default trajectory.*
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## The mark
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The Deviant mark is a **stylized "D" as an orbital crescent** on a starfield,
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with a single acid-yellow dot orbiting the outer ring. It reads two ways:
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- Letterform: `D` for Deviant.
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- Astronomical: a partial planetary disc with a satellite — the "deviation from
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the default trajectory" imagery encoded in the logo itself.
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Never redraw the orbital dot inside the ring, never tint it any other color —
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the acid yellow (`--acid`) is the load-bearing accent across the whole system.
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## Themes
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Both themes ship — the landing page respects `data-theme="editorial"` in
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`localStorage`; assets should exist for both:
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- **signal** (default): starfield ink on cool deep-space blue. Acid `#d6ff3d`.
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- **editorial**: near-monochrome charcoal, more graphic. Acid `#c6ff00`.
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See [`palette.md`](palette.md) for exact values.
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## What to use where
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| Surface | Asset | Size |
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|---|---|---|
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| Browser tab / OS icon | `icon/favicon.svg`, `icon/icon-512.svg` | 64 / 512 |
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| App shell splash | `icon/icon-512.svg` | 512 (matches `shells/app/public/icon.svg`) |
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| Website header, README | `logo/deviant-wordmark.svg` | 720×180 |
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| Print / dark surfaces | `logo/deviant-mark.svg` | 256×256, no background |
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| Print / light surfaces | `logo/deviant-mark-onlight.svg` | 256×256, inverted |
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| **Open Graph** (Facebook, LinkedIn, Slack unfurls) | `social/og-1200x630.svg` | 1200×630 |
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| **Twitter/X post card** (summary_large_image) | `social/twitter-card-1200x675.svg` | 1200×675 (16:9, current spec) |
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| **Twitter/X header** (profile banner) | `social/twitter-header-1500x500.svg` | 1500×500 (3:1, with profile-photo safe zone) |
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| **Facebook page cover** | `social/facebook-cover-820x312.svg` | 820×312 desktop / 640×360 mobile-safe |
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| **LinkedIn company banner** | `social/linkedin-banner-1584x396.svg` | 1584×396 (with profile-photo safe zone) |
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| **Instagram feed post** | `social/instagram-square-1080x1080.svg` | 1080×1080 (also works for Discord/Threads) |
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| **Social avatar** (X, GitHub, Discord, LinkedIn) | `social/avatar-400x400.svg` | 400×400, round-crop-safe |
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## Fonts
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Every SVG with text loads the website's own faces (Fraunces + DM Sans +
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JetBrains Mono) via a `<style>@import url(fonts.googleapis.com/...)</style>`
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block inside the SVG. That means:
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- **In a browser** (opening the SVG directly, or embedding via `<img>`) the
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Google fonts fetch and render — same as the website.
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- **In `rsvg-convert` / most SVG-to-PNG renderers** the `@import` is IGNORED
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(they don't fetch remote CSS) and the fallback stack applies: Georgia for
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display, system sans for body. If pixel-perfect PNG exports matter, either
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install Fraunces + DM Sans locally on the export machine, or export from a
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browser screenshot instead (see `source/README.md`).
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The `<style>` block never breaks anything — it degrades to the fallback stack.
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## PNG exports
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SVGs are the source. When a platform demands PNG:
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```bash
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# One-off — needs rsvg-convert (fonts fall back) or a headless browser (fonts real)
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rsvg-convert -w 1200 -h 630 brand/social/og-1200x630.svg -o brand/source/exports/og-1200x630.png
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```
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Do not check in PNGs unless a specific delivery pipeline requires them —
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`source/exports/` is `.gitignore`-friendly for that reason.
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## Do
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- Keep the acid dot **outside** the ring (upper-right, ~2 o'clock).
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- Use **Fraunces** for display type, **DM Sans** for body, **JetBrains Mono**
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or **DM Mono** for code / addresses / hashes.
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- Preserve the black-with-starfield background on dark surfaces; the mark is
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designed for it.
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## Don't
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- Don't recolor the acid dot — that yellow-green is the brand.
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- Don't add glow to the wordmark; the glow lives only on the orbital dot.
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- Don't tighten the letterspacing of "Deviant" below −0.02em; the wordmark
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breathes.
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- Don't put the wordmark on the acid color as a background.
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